Study Finds That Beer Googles Are an Actual Thing

drunk beer gogglesRecently, researchers from the University of Bristol found in a study that booze really does make you find people more attractive than you would if you were sober. Yes, beer goggles are real— even though most of us have already learned this the hard way.

“Beer goggles,” or “the phenomenon in which one’s consumption of alcohol makes physically unattractive persons appear beautiful.”

Some participants in the study were given an alcoholic drink, while others were given a booze-free placebo. After that, they were shown images of human faces and of landscapes. The group that was given alcohol gave higher attractiveness ratings to both types of images.

The research team insists that even though the study makes everyone giggle, it also points to some important risk factors. When a person is more likely to think everyone around them is smokin’ hot, they’re more likely to have unprotected sex or be talked into something (sexual or otherwise) that they may be uncomfortable with. Remember to always use protection!

Hangover sex will probably make you feel better, at least temporarily. People are all about instant gratification. What better way to delay the suffering from last night’s liquid damage than to have an orgasm? For however long it lasts, you’re temporarily released from your hangover purgatory.

Physiologically, alcohol consumption is shown to lower men’s testosterone levels, so your guy might also crave sex to boost his hormones, especially if he couldn’t get anything up the night before. Plus, getting busy produces oxytocin (i.e. the happy hormone) in both women and men, which you’ll be needing after whatever happens the night before. You can read more about it on the blog.

According to the study, the part of the brain responsible for sex keeps functioning until we pass out, no matter how drunk we get. So the root of the change in attraction may have less to do with someone actually appearing hotter to you, and more to do with the fact that your decision-making skills and inhibits have melted (while your libido hasn’t budged).

This is around the time that I’d wonder whether people will test out this theory in bars “for research,” but actually, the study’s leaders will be doing exactly that. They’re extending their research and will carry out tests over four nights in Bristol pubs. Essentially, they’ll be getting paid to party – how’s that for a dream job?


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